Merchants are staying in the status quo when the best boom to hit merchants is here - dual pricing! Dual pricing is the system where a store has a cash price and a credit price. The credit price is about 4% higher than the counterpart.

THE GREAT INTEREST manifested in the life-stories of successful men and women, which have been published from time to time in the magazine Success, has actuated their production in book form. Many of these sketches have been revised and rewritten, and new ones have been added. They all contain the elements that make men and women successful; and they are intended to show that character, energy, and an indomitable ambition will succeed in the world, and that in this land, where all men are born equal and have an equal chance in life, there is no reason for despair. I believe that the ideal book for youth should deal with concrete examples; for that which is taken from real life is far more effective than that which is culled from fancy. Character-building, its uplifting, energizing force, has been made the basic principle of this work.To all who have aided me I express a grateful acknowledgment; and to none more than to those whose life-stories are here related as a lesson to young people. Among those who have given me special assistance in securing those life-stories are, Mr. Harry Steele Morrison, Mr. J. Herbert Welch, Mr. Charles H. Garrett, Mr. Henry Irving Dodge, and Mr. Jesse W. Weik. I am confident that the remarkable exhibit of successful careers made in this book—careers based on sound business principles and honesty—will meet with appreciation on the part of the reading public. Orison Swett Marden.‍

We discuss the differences between dual pricing and cash discount. There are differences, yet the principal is the same - both methods reduces your credit card processing by 50-90%. With the new way equipment pricing works, it makes now a critical time to reduce your processing costs from thousands a month to a couple hundred, steadily, no changes.